A month ago I thought I’d got the ad spaces on The Bob Dey Property Report pretty well sorted out. This weekend I discovered several odd features which meant most spots wouldn’t display properly.
I’m relying on a web person in a different time zone to complete the requirements to make everything work properly. Ideally, that should be done in the next couple of days – I’ll let you know how we go…
Ads will be in 2 boxes on each side of the page, a double above 4 singles on the left, a treble above 4 singles + 2 site content-related spots on the right.
The 2 spots in the top banner work and are ready to use, and the footer is still further away than I’d like. Will get to that in due course.
My target and your target
What do you & I want in an ad?
I’ve wanted to brighten the left-hand column & the footer for a while, and had a few event & agency ads in the left-hand column in recent months. I’ve enjoyed seeing them there, and they had quite positive reactions.
Now I’d like to see more of those types – short duration, maybe a week or 2, and either you replace that with a new promotion or somebody else comes in….
You want to have an ad that encourages plenty of clicks. You have to think about that – readers don’t click on ads for the hell of it, it’s not automatic.
I became despondent about advertising performance, where an unchanging ad with no message was expected to achieve something. A few weeks ago I offered to rewrite some classifieds, presenting a series of different ideas. Instead of a dismal decline toward zero clicks, readers visited these classifieds in greater numbers. The advertiser was happy, and I felt the small amount of money spent wasn’t wasted.
Email [email protected] or phone me on 021 894 858 to advertise.
Going back, and going forward
When I first talked to a web designer about advertising some years ago, 2 issues arose. First, I was a journalist and that focus would continue to take precedence. Second, my designer believed the right-hand column in a 3-column page was the best place for ads.
You’d think, therefore, that I’d go with the designer’s expertise and support placing ads on the right. Nope. I saw news having a place down the centre of a page, larger ads (but not dominatingly large) on the left to capture your natural starting point, and a supporting column on the right that would contain a mixture of ads and a variety of other information.
The footer is a different story, and I think the original ad position is too far from the end of the story (or of the headings on the home & week pages). When I get it right, you’ll see it’s a worthwhile position to grab attention.
These ads appear right through the website, not just on the homepage. In the first design of these pages for ads, each spot had had 2 occupants, each appearing every second time somebody opened a page. I found that an odd proposition and no ad will be switched out to make way for another. The side-column singles will change order randomly but won’t go away.
You must supply the image to appear, which ought to be a GIF or JPEG, possibly revolving images but not flickering.
Email [email protected] or phone me on 021 894 858 to discuss your advertising requirements.