Auckland Airport leads as omni-channel platform set to transform shopping

Auckland International Airport Ltd announced a partnership with German global technology service provider AOE GmbH yesterday, to create a “multi-retailer mall” which will enable international travellers to buy retail products & airport services via mobile phone & online.

The airport company’s retail & commercial general manager, Richard Barker, said the “omni-channel” commerce platform should be launched in mid-2018: “Our new online ‘multi-retailer mall’ will enable international passengers to purchase from multiple airport retailers with a single transaction and then pick up all their items from a single collection point, thanks to a sophisticated back-of-house operation. It’s the ultimate ‘click-&-collect’ shopping process.

“The online platform also means that international passengers can shop at any stage of their travel journey, using their own devices, and at a time & place that is convenient for them – be it before they leave home, on board their aircraft using in-flight wi-fi, or while sitting in any domestic or international airport.

“The platform’s staged introduction will eventually see most airport retailers participating. All Auckland Airport products & services, including parking, loyalty & lounge access, will also be integrated into the online mall, making it easier & more convenient for travellers to shop.”

Mr Barker said Frankfurt Airport had successfully introduced AOE’s omni-channel commerce platform: “We are excited that Auckland Airport’s introduction of the technology will be a first for any airport in Australasia. It will ensure that we deliver one of the most advanced digital airport retail experiences in the world and that we can significantly expand the range & type of products & services we offer to our customers.”

“Today’s partnership announcement continues the digital transformation of Auckland Airport. It supports our ‘faster, higher, stronger’ business strategy focus on strengthening our consumer business, and builds on the recent launch of our mobile-first Strata loyalty programme. Importantly, it will help to provide our passengers with a one-of-a-kind personalised journey.”

Links: AOE
OM³, or omnichannel multi-merchant marketplace

Attribution: Company release.

, , ,

Comments are closed.