Jucy Snooze Ltd said yesterday it would open a 386-bed pod hotel in central Auckland by the end of next year. Owners Chris & Tim Alpe also operate the Jucy rental car business.
Image above: Jucy’s pod rooms, already operating in Queenstown & Christchurch.
Chief executive Tim Alpe said the 4-storey hotel on the corner of Cook & Nelson Sts would be capable of accommodating over 466 visitors/night. It would have a mixture of pod-style accommodation & ensuite rooms and, unlike other hotels in the chain, will also be designed for a specific business niche market.
He expected would meet about 4% of the estimated 3000-room shortfall in accommodation in Auckland when it opens.
While the hotel is primarily designed to meet the needs of budget international tourists, Mr Alpe also expects to see a number of conference delegates visiting from overseas, as well as long-term commuters from around New Zealand who may come to the city for work 2 or 3 days/week regularly.
“The main target market for Jucy Snooze Auckland will be millennial budget tourists who may travel by themselves, as a couple or part of a larger group. Typically they make a base in Auckland for a few days before leaving to tour the rest of the country.
“The new pod hotel will have a number of flexible work spaces able to accommodate longer-term business travellers. As part of the accommodation package the pod hotel will provide office facilities to this market.”
The hotel will be a short step from the Skycity International Convention Centre under construction between Hobson & Nelson Sts. Mr Alpe said it would offer a low-cost room alternative for international business travellers attending conferences as well.
Hybrid of accommodation & flexible workspace
Mr Alpe said the concept of a hybrid between accommodation & flexible working space had started to appear overseas and he believed it would work in New Zealand: “We see potential demand from out-of-town businesses such as startups, who need to come to Auckland regularly but can’t justify the cost of establishing a permanent office here.”
“The new Jucy Snooze Auckland will provide a cost-effective way to do this and, at the same time, offer networking opportunities for guests when they utilise the shared space with other like-minded companies – including the relocated head office of Jucy itself.”
Mr Alpe said the Auckland hotel would have new design elements adapted from learnings in Jucy’s Christchurch & Queenstown hotels: “The Auckland cbd site will feature double pods, more common spaces, as well as our co-working concept which will be called Jucy Share.
“In addition to offering these facilities to our guests, other visitors to the cbd will be able to hire meeting rooms by the hour.”
Mr Alpe said the company was moving towards a “journeys-based approach” strategy across its portfolio, catering more holistically for visitors’ needs as they travel the country.
The new hotel will employ about 30 staff, and also house a retail centre & a Miss Lucy’s pizzeria & bar: “Our retail, food & beverage offerings will be specifically designed to create an environment for our millennial travellers. It may include a barber, tattoo parlour, clothing & other types of stores popular with this demographic.”
Attribution: Company release.